I’ve been on a big social media kick lately. Not sure why. I think a large part of it has to do with its ever-changing landscape. Each day, it seems like a new channel pops up that we must be part of. And with the vastness of social channels, it’s not surprising that we adopt them before we’re ready to use them. We’re often of the mindset that, “If the train’s leaving, we better hop on.” But that’s not always the case, and it can lead to some damaging mistakes.
Read MoreLast week, or maybe it was the week before, I talked briefly about the need for businesses to be more social. Not breaking news, I know. But social media posts influence roughly 78% of consumers, and that’s just the posts coming from companies. Those from friends and family hold even more sway, influencing 81% of consumers. If these numbers tell you anything, it’s that businesses can no longer afford NOT to have a social media presence.
Read More2012 Social Media Marketing Industry Report.
Read MoreNifty Infographic helping you decide whether to hire marketers or contract with them.
Read MoreYou’ve no doubt heard that traditional marketing is dead. Bill Lee from the Harvard Business Review has told us: “Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.”
Read MoreAs our lives become increasingly digital, many of us share more and more on social media sites. Consequently, employers and colleges have started to request access to our personal profiles as a way to learn more about us. Here's a social networking bill of rights to live by (Infographic)
Read MoreThe heart of online success is content marketing. It increases visibility, encourages word of mouth and improves your reach.
Read MoreInteresting is tougher than it sounds. I ran across these words the other day when reading about social media, and couldn’t agree more. It’s tough to create content, and even tougher to create content that’s interesting — let alone relevant or valuable.
Read MorePostscripts are overlooked — it’s a simple fact of almost any direct marketing effort. Practically all attention is paid to subject lines and copy content. Both are important, yes…but maybe not as much as the postscript. Huh? Here’s the thing. Besides the first sentence, consumers tend to read the very end of an email or letter before they read anything else, especially when it comes to a P.S.
Read MoreThrough the whole of my career, I’ve been accused of being many things. Stubborn, bullheaded, and unpredictable are just a few. But the one that just ruffles my feathers is traditionalist. Why? Because when it comes to marketing, “traditional” often translates into antiquated, out-of-date, or even obsolete.
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