Landing Pages
Landing pages. They’re what home pages were once called. Now, the term is used to describe the most targeted pages on your website. Their sole purpose is to market a specific product or service. No more, no less.
WHAT GOES ON A LANDING PAGE?
Anything you want, really. But I find the best landing pages are those devoted to just one product or service. They’re very simplistic, easy-to-use and to the point, so you end up with:
- Keyword-rich copy targeted to the right consumers
- Succinct messaging to show value of a product or service
- Minimal (if any) navigation
- A trustworthy and reputable company image
No matter how many products or services you offer, keep it to only one per landing page. Doing otherwise can draw a viable lead to another page that’s not as targeted to his or her needs. And you fail to convert.
ISN’T A PRODUCT OR SERVICE PAGE ENOUGH?
It can be. But you’re asking the consumer to sift through a bunch of information to find exactly what he or she is looking for. If you’re not using a landing page to promote each of your offerings, you could be missing out on qualified leads. In fact, a well-conceived landing page can convert as much as 50% of visitors into prospects.
WHEN DO WE START?
Now, if you like. Just give me a call at (612) 669-9305. Or, give me a shout at write@danaseverson.com. You can also contact me directly through my website.