301 redirect. Ever heard of it? If not, it’s time to bone up. Most of the time, it’s used in relation to change of address. When moving a site from one domain to another, you set up this redirection between the URLs.

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If you do anything with SEO or search marketing, you’ve no doubt heard rumblings of another change in Google’s algorithm. The shift is said to reward sites with high-quality content, while penalizing those overstuffed with keywords and questionable links. Barring any glitches, it’s a good move, allowing all the cream to rise to the top — at least when it comes to page rank.

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