Last week, I met up with one of my clients to talk about some upcoming projects, and the discussion quickly turned to social media — more specifically, Facebook. She didn’t understand how to use it to convert consumers into customers. In fact, not a single one of her current clients had come to her through this channel. I assured her that she was not alone.

Facebook for Business, Social Media MarketingDana SeversonJune 17, 2014social media marketing, marketing, social marketing Comments

Quit Boring Your Prospects

Marketing is just so egocentric. All of your time is devoted to your favorite topic — you — rather than focusing on what prospects really care about...like, I don’t know…them? For your marketing efforts to be effective, the majority of your stories must somehow relate to your target audience or you'll start boring them.

Marketing, Content MarketingDana SeversonMay 13, 2014marketing, customer engagement Comments

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