I’m obsessed with Twitter. Not because I love tweeting, but because I think it’s being oversold when it comes to marketing. I don’t think it’s as useful as many marketers claim it to be. You’ve got just 140 characters to convey a compelling message while you try to cut through all the noise on any given feed at any given time.
Read MoreContent is king. As cliché as this may sound, there’s still a lot of truth in these three little words — even more so now with all the changes to Google’s algorithms. But in the rush to generate content, we often fail to question its relevancy. For today’s marketing efforts to work, content must be relevant. It must add value. It must get folks talking. It must be so good that it needs to be shared.
Read MoreI’m not a fan of Twitter. I find it one of the noisiest platforms out there, especially when it comes to marketing. Other avenues are much more useful for getting your message out — at least this is my experience. But Twitter’s place in the marketing landscape isn’t lost on me. It can be beneficial when used right.
Read MoreThere comes a point in the life of almost any blog where you start to think nothing is left to say. Every tip’s been given, every argument discussed that the frequency of your posts ever-so-gently slows to a mere crawl. It happens to the best of us. But regardless of your industry, there’s always something to write about.
Read MoreSocial media is relatively new, as far as marketing channels go. And we’re all pretty quick to adopt — adapt, even — any platform we can use to touch consumers. But there comes a point where we try to modify something beyond its original purpose so much that it becomes ineffectual. We miss out on opportunities and squander all of the advantages this channel has to offer.
Read MoreI was recently tasked to come up with creative ways to improve the business of a hotel. All the usual suspects were discussed, especially those relying on social media platforms. But one of the more intriguing ideas was unconventional pricing.
Read MoreI don’t get it. I just don’t get it. I don’t get how anyone can effectively use Twitter to grow a business. It just doesn’t make sense. And this from someone who whole-heartedly believes inbound marketing efforts work — and work well.
Read MoreFacebook for Business. You’ve got a page. If you don’t, you probably plan to. Or someone in your circle is insisting you should, and offering up a whole laundry list of reasons why. It’s popular. It’s interactive. It’s searchable. It’s easy. It’s free. But are “popularity” or “searchability” or “ease” reasons enough to get your business a Facebook page?
Read MoreHarsh sentiments, yes. But networking sort of sucks. Or at least that’s the feeling I often come away with after most networking events. One of my main gripes is the very nature of this beast — to get something from someone else. When everyone in the room wants something from someone else without the willingness to give something in return, the whole thing comes off as self-serving and disingenuous — not to mention, defeats the entire purpose of networking.
Read MoreSo much has been written on creating landing pages we should all be masters at the craft. It’s one of our best points of contact to change visitors into leads. But many of us still falter with its construction, and we inevitably hurt our conversion rate.
Read More